I just received the nicest email from a client.  John you are this, and John you are that....we love this and we love that.  Now I do not mean to sound dismissive of such kind words, however there is really only one reason why they are so happy and I want to talk to you all about it.

Think EDIT

I am a story teller.  And a good one at that.  Not being able to sketch my way out of a paper bag, I rely on my verbal skills to paint pictures.  (Actually I can sketch a bit).  Together my words and crude but cute sketches can give clients a general idea of how things are going to turn out.  

In the end they need to feel comfortable with my intuition and to believe that their best interest is at heart.  Okay....this is a good start.  HOWEVER, none of this will mean a damn thing without the client feeling free to come up with any and all ideas and to do so in a comfortable and receptive environment.  Never edit yourself.  

The finest designers in the world can certainly create beautiful environments, but it will mean nothing to the client unless they have some ownership over ideas and are challenged not to apologize for any of them.  No matter how outlandish they may seem.  It is my responsibility to bring those ideas to life, or to help guide clients on how to implement these idea in a harmonious and budget conscious way.  This is always possible and for me an essential part of good design.  

I heard a story yesterday of a client who wanted pancakes at his wedding.  There was a sweet and very sentimental reason for this request.  His bridal coordinator, a designer of sorts in their own right, was dismissive from the start.  Many of the groom's friends stood forlorn at the crepe counter asking the cook is he could whip up a batch of flapjacks.  

For designers and clients alike...never underestimate your own visions of what is beautiful for you.  A good, actually a great designer will help you bring them to life.

So for your designs, and I dare say for you life...no more edits!

CHEAP INVITES!!!

Okay, not everyone has a calligrapher like mine, but they are not difficult to find.  And remember there is always Edwardian Script on any computer and for a couple bucks you can buy additional font software (preferably online).

So here goes.  I have seen brides spend thousands of dollars on "save the dates" and invitations.  NOT NECESSARY.  4by6.com will take your simple or not so simple on line file and with a "bundling" method which ensures a lower price, create something fabulous for you on the cheap.  Throw this custom made and personal or formal card in an envelope and voila.

Now for the invites.  There is a brilliant store here in SF called FLAX.  The paper library is fantastic.  So, get a calligrapher to write your R.S.V.P. info in addition to your invitation on a piece of white paper.  Then scan and place four (or as many as you can) on a piece of beautiful paper.  Make as many copies as you need and have your local Kinko's cut them for you to size. (There is a very modest cutting fee).  

Go and get a pair of pinking shears and have your friends help with cutting some very beautiful velum for a modern look, or seeded/dried flower paper and use this for your insert.  Never knew why "they" did this but it is indeed a good look.  Pick up your envelopes and use Edwardian Script or another beautiful font for your addresses and with minimal effort you have fantastic home made invitations and save the date cards that rival even the fanciest printers.

Make it personal, but don't get too crafty.  There is no need for lady bug stickers or smiley faces.  Although I insist that the reception is indeed a party, a wedding is a formal affaire.

(Notice the spelling of affaire).

Have fun and if you have any questions, be sure to email them to me through the web site or to johnandrewjames.com

Bye.