I just received the nicest email from a client.  John you are this, and John you are that....we love this and we love that.  Now I do not mean to sound dismissive of such kind words, however there is really only one reason why they are so happy and I want to talk to you all about it.

Think EDIT

I am a story teller.  And a good one at that.  Not being able to sketch my way out of a paper bag, I rely on my verbal skills to paint pictures.  (Actually I can sketch a bit).  Together my words and crude but cute sketches can give clients a general idea of how things are going to turn out.  

In the end they need to feel comfortable with my intuition and to believe that their best interest is at heart.  Okay....this is a good start.  HOWEVER, none of this will mean a damn thing without the client feeling free to come up with any and all ideas and to do so in a comfortable and receptive environment.  Never edit yourself.  

The finest designers in the world can certainly create beautiful environments, but it will mean nothing to the client unless they have some ownership over ideas and are challenged not to apologize for any of them.  No matter how outlandish they may seem.  It is my responsibility to bring those ideas to life, or to help guide clients on how to implement these idea in a harmonious and budget conscious way.  This is always possible and for me an essential part of good design.  

I heard a story yesterday of a client who wanted pancakes at his wedding.  There was a sweet and very sentimental reason for this request.  His bridal coordinator, a designer of sorts in their own right, was dismissive from the start.  Many of the groom's friends stood forlorn at the crepe counter asking the cook is he could whip up a batch of flapjacks.  

For designers and clients alike...never underestimate your own visions of what is beautiful for you.  A good, actually a great designer will help you bring them to life.

So for your designs, and I dare say for you life...no more edits!